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Facebook data row: What is Cambridge Analytica? - Daily Mail

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The Scottish Mail on Sunday can reveal that the SNP paid Facebook to identify supporters of rival parties, then bombard them with Nationalist propaganda. Analysis of SNP invoices shows that, between the final weeks of the 2014 independence referendum, and last year's General Election, the party made dozens of payments to Facebook – totalling almost £100,000 - in return for adverts, which used data harvested from users' personal profiles to target them with campaign material.
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